Coaching Videos for Great Strides
Helping Fundraisers for Cystic Fibrosis Foundation Get off to a Quick Start
To help boost the Cystic Fibrosis Foundation’s marketing efforts, Charity Dynamics worked with the foundation on developing a series of videos to guide its Great Strides participants in getting their fundraising campaigns off to a strong start. After a discovery session to understand the project’s direction, Charity Dynamics scripted, designed and created five videos including how to register, an overview of the participant center, and how to take advantage of all the available fundraising tools.
To watch the videos, see below or visit the Great Strides website.
- To develop informative and helpful videos, we first needed to understand the existing challenges to using the website.
- Site visitors needed to understand how easy it is to register for Great Strides.
- We wanted to ensure participants understood how to use all of the tools available to them to hit their fundraising goal.
- Fun mission facts need to be incorporated throughout the videos to educate viewers on how their involvement makes an impact.
- We interviewed key foundation staff to understand the known blockers to effective online registration and fundraising.
- We conducted storyboarding to understand script and video direction.
- We reviewed the videos’ tone and creative direction to make sure we were on target with the new branding for the Great Strides site.