by Dolores McDonagh | Strategy
If 2013 was the year everyone was TALKING about multi-channel, 2014 might actually be the year that nonprofits actually start DOING multi-channel. And I’m not talking sissy multi-channel. You know, when people try to be all “yeah, we sent emails AND had a web...
by Dolores McDonagh | Strategy, Technology
What can vampires teach us about Instant Unsubs? With more constituents reporting feeling overwhelmed by email overload and opting out of eCommunications, that’s a question we can really sink our teeth into! THE BACKSTORY The Twilight phenomenon is hopefully cluing a...
by Dolores McDonagh | Strategy
Expect the Unexpected. Dealing with Natural Disasters in Your Online Program. Is it just us, or does it seem like nonprofits are constantly wrestling with how to best communicate with constituents following natural and unnatural disasters? More and more, we are faced...
by Dolores McDonagh | Fundraising, Strategy
Black Friday Sales. Cyber Monday Online Bargains. What’s the Deal with #GivingTuesday? With all the hubbub around shopping during November and December, it’s enough to make you wonder if we, as Americans, have lost sight of what makes the holiday season...