by Brenda Miele | Strategy
“Well, wait…if it isn’t about me, whom exactly am I targeting?!” Maybe this was the first thought that popped into your head when you read about our new blog series called, “It’s not about you.” Every time we start a website redesign and we ask, “who is your...
by Brenda Miele | Technology
As we all know, having a mobile friendly (aka responsive) site is important to keep our site visitors engaged and moving forward no matter what technology they are using to view your website. Our team here at Charity Dynamics has been promoting responsive design for...
by Brenda Miele | Strategy
The who, what, where, when and why of segmentation marketing for nonprofits. What are we talking about? Segmentation! It’s the process of defining and subdividing a market into clearly identifiable buckets that have similar characteristics. Market...
by Brenda Miele | Strategy
As discussed in the previous post in this series, developing a long-term strategy for engagement requires that you first take stock of the current state of your organization’s assets and audience. This helps you highlight where you are hitting the mark and identify...
by Brenda Miele | Technology
With over 400 national parks across the country, The National Parks Conservation Association (NPCA) helps connect millions of Americans with the joys and wonder of nature. The beauty of our national parks was not always represented on the NPCA’s website, however....
