by Tara Mermis | Fundraising
If there is a silver lining to the year 2020, it’s the outpouring of generosity that people have shown in response to the COVID-19 pandemic. This was evident for this year’s #GivingTuesday fundraising results. As reported by GivingTuesday, this year saw...
by Tara Mermis | Fundraising, Strategy, Technology
It’s year-end crunch time, and this year—above all others—we’re all pausing to ask ourselves: How will this year be different? I wish I had a crystal ball…I don’t. But what I do have are clients who have seen tremendous support since the pandemic started because...
by Tara Mermis | Fundraising, Strategy, Technology
When it comes to maximizing your end-of-year strategy, a question that often comes up is, “Should I include a sustainer ask?” This is a good question. Typically end-of-year campaigns stick to a single gift ask. But this is not a typical year. To Test or Not to Test?...
by Tara Mermis | Fundraising, Strategy, Technology
I recently wrote about the impact that Social Ambassadors can have for your organization—how this group of dedicated supporters can help expand your organization’s reach, build trust and grow your donor base. I then ran some numbers for one of our food bank clients,...
by Tara Mermis | Fundraising, Strategy, Technology
Imagine it—a team of dedicated volunteers helping you promote your next fundraising campaign, peer-to-peer event or big mission impact achievement, and you didn’t have to go through your HR department to get them on board. That’s just crazy talk…or is it? I’m talking...
